<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://blog.zoho.com.cn/blogs/tag/客户满意度/feed" rel="self" type="application/rss+xml"/><title>Zoho中国博客 - Blog #客户满意度</title><description>Zoho中国博客 - Blog #客户满意度</description><link>https://blog.zoho.com.cn/blogs/tag/客户满意度</link><lastBuildDate>Thu, 30 Apr 2026 06:32:15 +0800</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[客服系统仪表板如何监测客服工作]]></title><link>https://blog.zoho.com.cn/blogs/post/How-to-monitor-customer-service</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-45.jpg"/>Radar，通过简单、直观的仪表板显示异常情况，帮助用户及时发现问题，及时解决问题。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_YegpLzUuSMCfHQ_c6GGSeA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_Q9S4vw1xTdqwodT6gzkCZQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_Q9S4vw1xTdqwodT6gzkCZQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_xOVlkEVXTPC_ind-uCkrkQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_xOVlkEVXTPC_ind-uCkrkQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_rgKnzL5PRpmGZJGRaWsUNA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_rgKnzL5PRpmGZJGRaWsUNA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">在</span><a href="https://www.zoho.com.cn/desk/"><span style="font-size:12pt;">客服系统</span></a><span style="font-size:12pt;">中，管理的价值在于及时发现并及时处理异常情况。</span><span style="font-size:12pt;font-weight:700;">客服系统仪表板如何监测客服工作</span><span style="font-size:12pt;">？Zoho Desk专门打造了一款手机应用：Radar，通过简单、直观的仪表板显示异常情况，帮助用户及时发现问题，及时解决问题。</span></p><p style="text-align:justify;">&nbsp;</p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">1.实时统计工单服务</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">客服人员和经理可以通过Radar迅速了解重要的客户服务统计信息，例如实时流量、渠道流量和满意度评级。这样客服人员可以更好地了解需要紧急关注的服务工单，客服经理可以分析客服人员的表现，并在必要时介入。所有的这些任务都可以通过手机方便完成。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2. 预知异常情况</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">随着数据增多，异常情况会很难发现。通过</span><a href="https://www.zoho.com.cn/desk/radar.html"><span style="font-size:12pt;">Radar图</span></a><span style="font-size:12pt;">帮您关注工单的异常情况，保持客服工作井然有序。您可以预定义一些标准并设定出指标，当出现任何偏差的时候，客服系统都会向相关客服人员或经理触发提醒消息。这样，及早发现异常，轻松应对。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">3.随心管理数据</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">无论您是经理还是客服人员， Radar图都可以根据您的要求量身定制。您可以根据想要关注的统计信息选择仪表板，自定义外观。通过这种方式，每个人都可以获得所需的信息，而且不会发生任何冲突。</span><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">4.保证团队信息畅通</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">作为客服管理人员，即使您不在办公桌前，也可以随时了解团队沟通的内容。Radar图可以将团队动态展示在用户面前，确保不会遗漏任何一个细节。同时，您还可以在应用内回复服务工单，与客服人员聊天以及发布公告。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;">随着时代的发展，</span><a href="https://www.zoho.com.cn/desk/articles/desk-mobile.html"><span style="font-size:12pt;">移动客服系统</span></a><span style="font-size:12pt;">的需求越来越大，通过Zoho Desk 和 Radar仪表板应用，帮助客服人员随时随地回复服务工单，保持信息沟通。还在犹豫什么，马上点击下方按钮，免费试用15天，帮助您有效地管理客服工作，提高效率和客户满意度。您还可以拨打电话010-82738868或者400-660-8680，我们的产品顾问期待与您进一步沟通</span></span><br></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 15 Jan 2021 16:52:17 +0800</pubDate></item><item><title><![CDATA[客服系统如何保障数据安全]]></title><link>https://blog.zoho.com.cn/blogs/post/Ensure-data-security</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-14.jpg"/>选择什么样的客服系统，才能保障客户的数据安全呢？]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_3IhXaSYXQh2Wl8voGo7kiA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_E0ObswnlQ7OCkIkXV0ZZ6g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_E0ObswnlQ7OCkIkXV0ZZ6g"].zprow{ border-radius:1px; } </style><div data-element-id="elm_c_pQNH-WSuKgIjWaX0a9Pg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm__zno9NzOTTKhFia0q3Qa4Q" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__zno9NzOTTKhFia0q3Qa4Q"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">当前，客服系统成为确保企业经济效益、运行效率的重要手段，甚至成为企业盈利的直接手段，</span><a href="https://www.zoho.com.cn/desk/"><span style="font-size:12pt;">安全的客服系统</span></a><span style="font-size:12pt;">成为确保企业正常运转的一个重要因素。确保信息数据安全，是众多企业面临的共同挑战。</span><span style="font-size:12pt;font-weight:700;">选择什么样的客服系统，才能保障客户的数据安全呢？</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:11.25pt;"><span style="font-size:12pt;font-weight:700;">1.在客服系统中引入结构化理念</span>&nbsp;&nbsp;</p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;公司人员众多，并非每个人在处理客服问题时的方式和承担责任是一样的。Zoho Desk设置了从客服人员到决策者的多种角色。使用“</span><a href="https://www.zoho.com.cn/desk/helpdesk-security.html#features-1"><span style="font-size:12pt;">角色</span></a><span style="font-size:12pt;">”功能，在 Zoho Desk 中创建完整的机构结构图，管理对每个角色可见的信息，以及设置每个角色可以执行的操作。角色的设置有助于保持客户信息的完整性。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:11.25pt;"><span style="font-size:12pt;font-weight:700;">2.创建团队配置文件</span><span>&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;您可以通过一个配置文件关联一系列角色，比如客服人员或管理员，确保相关人员有适当的权限来执行与客户服务相关的操作。Zoho Desk 提供一组默认配置文件，帮您轻松自定义适合团队的配置文件和权限。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:11.25pt;"><span style="font-size:12pt;font-weight:700;">3.设置共享权限，保障客户数据安全</span><span>&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;控制访问客服系统中每个模块数据的权限，通过数据共享权限保证数据安全。当您将模块设为“公开”时，系统中的每个人都可以查看和编辑其中的数据；设置“只读”权限时，客服人员可以查看记录，但不能编辑，而设置“私密”权限时，则只有记录所有者才能查看或编辑数据。</span></p><p style="text-align:left;margin-bottom:11.25pt;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:11.25pt;"><span style="font-size:12pt;font-weight:700;">4.字段级别安全性</span><span>&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;Zoho Desk向客服人员提供客户背景等重要信息。启用</span><a href="https://www.zoho.com.cn/desk/helpdesk-security.html#features-4"><span style="font-size:12pt;">字段级别安全性</span></a><span style="font-size:12pt;">，可决定谁能编辑布局中的字段，从而控制安全风险。您还可以根据团队中每一位客服人员在机构内的角色和职责，自定义相应的特权和访问权。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:11.25pt;"><span style="font-size:12pt;font-weight:700;">5.遵守 GDPR</span><span>&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;毫无疑问，在客户服务中，保持敏感数据的安全非常重要。Zoho Desk 一直尊重用户的数据隐私权和收集权。引入欧盟实施的隐私和数据保护法 GDPR ，进一步加强隐私设置，全力保障用户和客户的数据安全。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">&nbsp;Zoho Desk 帮助企业通过多种渠道为客户提供优质的售后服务支持，确保客户数据安全，提升客户满意度和忠诚度。如果您正在寻找</span><a href="https://www.zoho.com.cn/desk/"><span style="font-size:12pt;">安全的客服系统</span></a><span style="font-size:12pt;">，或者想要了解一下Zoho Desk, 点击下方按钮，立即注册，免费试用15天，或者拨打电话400-660-8680/010-82738868，与我们的产品顾问沟通。</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 10 Sep 2020 17:31:17 +0800</pubDate></item><item><title><![CDATA[邮件营销的三大核心要素--Zoho Campaigns]]></title><link>https://blog.zoho.com.cn/blogs/post/Three-core-elements</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-13.jpg"/>主题，内容还是设计呢？这个问题一直困扰着许多电子邮件营销人员。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_uiM-z96JQGGueziVovy0kA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_9faqBGH8R0qZPWmxWrFMFw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_9faqBGH8R0qZPWmxWrFMFw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_YTOLqYd-Q3aW_oT_zfLz6g" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_2FbAuo7wQJi9oIC_olTN7g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_2FbAuo7wQJi9oIC_olTN7g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp; &nbsp; &nbsp; &nbsp; 开展</span><span style="font-size:12pt;"><a href="https://www.zoho.com.cn/campaigns/signup.html?utm_source=blog" title="邮件营销" rel="">邮件营销</a></span><span style="font-size:12pt;">活动时，首要任务就是设计邮件。那您知道在提高打开率和推动线索转化方面，邮件的哪个部分更重要呢？----主题，内容还是设计呢？这个问题一直困扰着许多电子邮件营销人员。</span><span style="font-size:12pt;color:rgb(29, 108, 226);">出色的主题行可以立即吸引收件人的注意；优质的内容可以解决客户的痛点，获得客户的信任；具有图像，字体，颜色和交互元素的设计增加了邮件的视觉亮度。</span><span style="font-size:12pt;">接下里我们就深入研究探索一下这三个方面，分析他们在电子邮件中各自扮演的角色。</span></p><p style="text-align:justify;">&nbsp;&nbsp;</p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">1.主题</span></p><p style="text-align:justify;"><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">主题是什么，在电子邮件营销中起什么作用？顾名思义，主题是用来概括邮件内容的精炼文字，介绍邮件内容，是收件人在打开电子邮件之前就能注意到元素之一。明确的主题行可以更好地吸引收件人，有助于促使收件人打开电子邮件。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">如何创建有效的主题？</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp; &nbsp; &nbsp; &nbsp;有效的主题，必须确保能正确反应电子邮件的内容。在发送邮件之前，使用独特的细分方法，了解收件人的口味和爱好，然后选择合适的主题，这样才能更好地吸引收件人的注意，引导收件人打开邮件。</span></p><p style="text-align:justify;"><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">2.内容</span></p><p style="text-align:justify;"><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">电子邮件内容在营销中有什么意义？内容占据了营销邮件的大部分空间，因此对读者而言最为明显。内容中包含了大部分营销信息，并加入了互动链接。内容的连续性将帮您与订阅客户建立信任，您可以通过链接的打开率，点击率等来评估收件人的参与情况。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">如何创建优秀的营销邮件内容？</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">当您编辑邮件营销</span><span style="font-size:12pt;">内容时，应该着眼于订阅者或收件人，关注订阅者/收件人的利益点和痛点。将您的营销内容打造成为解决客户问题或为客户提供信息渠道的平台。同时，注意保持内容和主题之间的一致性。营销邮件的目的不仅是向收件人传达信息，也要确保营销邮件发挥作用。在编辑营销邮件的内容时，您应该采用简单性，避免使用复杂的词汇和技术用语。采用合适的方法，更好地吸引收件人，建立信任。</span></p><p style="text-align:justify;"><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">3.设计</span></p><p style="text-align:justify;"><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">优秀的邮件设计，可以更好地吸引收件人的注意。如何在电子邮件中融合更多的设计元素呢？现在，大部分邮件是在手机上读取的，因此您在设计邮件时，应该确保邮件能够响应不同的平台和设备。选择大小合适的字体，添加注册链接按钮和图片。为了收件人能够更好地记住您，应该长期使用一致的图像，颜色，字体，以便每个收件人都能通过这些元素识别您。</span></p><p style="text-align:justify;"><span>&nbsp;&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="color:inherit;"><span style="font-size:12pt;"><a href="https://www.zoho.com.cn/campaigns/signup.html?utm_source=blog" title="邮件营销" rel="">邮件营销</a></span><span style="font-size:12pt;">是各个方面的融合，在编辑营销邮件时，主题，内容和设计均扮演着重要角色。精心策划这三个方面，可以帮您更好地开展邮件营销活动。点击下方按钮，立即注册，免费试用15天。</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 04 Sep 2020 09:46:39 +0800</pubDate></item><item><title><![CDATA[2020 CRM新功能播报之6---指挥中心]]></title><link>https://blog.zoho.com.cn/blogs/post/Command-Center</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-1.jpg"/>指挥中心相比蓝图有哪些优势？]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_2nm8LLz9Qc-Qb07RU8YeLg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_2c83mquxSHCf4z7cSOW9IA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_2c83mquxSHCf4z7cSOW9IA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_1hx66ZRnRhOhaj-jQaKO3A" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_FLu1RRT9SZCa7GQ2JQsRCg" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_FLu1RRT9SZCa7GQ2JQsRCg"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">说起业务流程管理，熟悉<a href="https://www.zoho.com.cn/crm/signup.html" title="Zoho CRM" rel="">Zoho CRM</a>的朋友一定知道“蓝图”。它是一个简单、强大、严谨的流程设计工具，仅需拖拽并定义好条件，即可帮企业规范业务流程，还能在流程中设置自动执行的动作，减轻员工日常的重复性工作。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;color:rgb(11, 25, 45);background-color:rgb(234, 234, 4);">这次新推出的“指挥中心”是什么？它和蓝图有什么“区别”？</span></p><p style="text-align:justify;"><span style="font-size:12pt;">指挥中心是功能更强大、适用范围更广的流程设计工具，它和蓝图主要区别见下表：</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><table style="text-align:justify;"><tbody><tr><td style="width:187.008px;vertical-align:top;"><p><span>&nbsp;</span></p></td><td style="width:190.08px;vertical-align:top;"><p><span style="font-size:12pt;">业务流程</span></p></td><td style="width:247.008px;vertical-align:top;"><p><span style="font-size:12pt;">蓝图</span></p></td></tr><tr><td style="width:187.008px;vertical-align:top;"><p><span style="font-size:12pt;">流程构建范围</span></p></td><td style="width:190.08px;vertical-align:top;"><p><span style="font-size:12pt;">跨多个模块</span></p></td><td style="width:247.008px;vertical-align:top;"><p><span style="font-size:12pt;">单个模块</span></p></td></tr><tr><td style="width:187.008px;vertical-align:top;"><p><span style="font-size:12pt;">支持第三方应用</span></p></td><td style="width:190.08px;vertical-align:top;"><p><span style="font-size:12pt;">是</span></p></td><td style="width:247.008px;vertical-align:top;"><p><span style="font-size:12pt;">否</span></p></td></tr></tbody></table><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">可以看出，和蓝图相比，通过指挥中心，您可以构建更加复杂而广泛的模型，将多个模块和第三方应用程序放在一个流程构建器中，统览整个流程的性能。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">举个栗子：</span></p><p style="text-align:justify;"><span style="font-size:12pt;">某公司开展网上销售，需要多部门协同——生产部门、供应商、物流运输和第三方服务等等，才能完成下单、生产并交付完整的业务。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">● 首先，客户对公司产品产生兴趣。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">● 在库存中查看剩余产品，并将库存信息展示给客户。</span></p><ol><li style="text-align:justify;"><span style="font-size:12pt;">如果缺货，给供应商发送采购请求；</span></li><li style="text-align:justify;"><span style="font-size:12pt;">如果有货，更新库存，给客户发通知；</span></li></ol><p style="text-align:justify;"><span style="font-size:12pt;">● 客户下单预订，支付付款，并通过邮件、短信或应用通知发货细节。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">● 跟踪发货，如果有延迟或提前发货，给客户发通知。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">● 产品交付，关闭该客户的供应链管理周期。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">下图为使用指挥中心设计的系统流程:</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><img src="/Thu%20Jul%2030%202020.png" style="width:621px;"></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">从图中可以看出来，指挥中心能够创建一个完整的供应链闭环，一个包括下单购买、销售、支付、发货、采购、物流的完整闭环。从客户对产品表现出兴趣到产品成功交付到客户手上，它是一个包含个人、企业、部门、活动和资源的复杂网络，所有接触点都为供应链增加了价值，对于监控、管理、追踪效率、收集关于流程执行性能的准确信息，都起到了非常重要的作用。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">流程设计完成之后，不仅将看到整个供应链的效率，还能了解中途停滞的阶段，在哪个环节花费了太多时间等详细信息。而这些指标反过来也有助于修改现有的流程，对成本进行更严格的控制，预测客户购买行为等等。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">除了举例中的供应链管理，您还可以用它来设计贷款申请审批流程，学生入学流程，销售报销审批流程等流程。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">如果您的企业也有跨部门的复杂业务流程希望在CRM里统一管控，不妨试用<a href="https://www.zoho.com.cn/crm/signup.html" title="Zoho CRM" rel="">Zoho CRM</a>的指挥中心。它实现起来一点也不难，不需要懂代码，只要您熟悉自己的业务，对整体流程和各个环节如何管理有自己的想法，就可以通过拖拽以及设置条件的方式搭建出来。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;">您还没有CRM试用账号？请点击右上方第二张图片立即注册。如果您在注册和试用中遇到任何问题，可随时拨打电话<span style="font-weight:700;">010-82738868</span>或<span style="font-weight:700;">400-660-8680</span>与我们的产品顾问沟通。</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 30 Jul 2020 15:31:40 +0800</pubDate></item><item><title><![CDATA[CRM价值丨业绩上涨，CRM发挥了怎样的作用]]></title><link>https://blog.zoho.com.cn/blogs/post/crm-value</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板.jpg"/>浅析CRM系统的价值]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_FImcOs_HTA2PjRA39hsDyw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_p7IfZZaWQRClTkqdkpYFTA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_p7IfZZaWQRClTkqdkpYFTA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_2tQ2EKclRVy--FBYodIliA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_r9Kkmd_KRM2cxUkWWtXamA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_r9Kkmd_KRM2cxUkWWtXamA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp; &nbsp; &nbsp; &nbsp; 近日，国家统计局公布，上半年我国经济增长先降后升，二季度经济增长由负转正。在全国共同努力下，国内的疫情阻击战接近尾声，胜利的曙光就在前方。但是，疫情并未过去，全球形势不是特别乐观。受疫情影响，不少企业损失惨重，甚至宣告破产。伴随着‘疫情防控常态化’，企业如何在激烈的竞争环境中，获得更多的客户呢？如何提高客户满意度呢？因此，越来越多的企业想要采用</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;">CRM系统</span></a><span style="font-size:12pt;">，那么CRM有什么用呢？</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">接下来，我们就以Zoho CRM为例，浅析一下CRM的价值。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;"> 1、售前管理，客户开发</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">客户是企业发展的重要基石，开发更多有价值的客户，是每个企业孜孜不倦的追求目标。<span style="color:rgb(39, 174, 96);font-weight:500;">Zoho CRM帮您打破信息孤岛，通过多种方式获得销售线索，Web表单，实时聊天，电话拜访，销售人员手动添加等，尽可能地获取更多的线索。线索获取后，根据您自定义的线索分配规则，分配给合适的销售人员，把握每一次商机，促成更多交易。</span></span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2、售中管理，维护客户</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">集中管理客户信息，最新的客户活动，待处理的商机，进行中的项目情况。无论业务如何变动，Zoho CRM都会帮您呈现所有动态，让跨部门协作更加容易。<span style="color:rgb(39, 174, 96);">Zoho CRM 中的数据分析可以帮您更全面地了解客户，维护客户，通过大量的分析组件，快速评估任务的中重要级别，以及完成与重要客户相关的任务。</span></span><a href="https://www.zoho.com.cn/crm/analytics.html"><span style="font-size:12pt;">数据分析</span></a><span style="font-size:12pt;">还可以帮您找出最优价值的客户，分配合适的销售人员来负责这些客户。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">3、售后服务，客户满意</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:justify;">&nbsp;<span style="font-size:12pt;">&nbsp;达成交易了，销售就结束了吗？没有良好的售后服务，估计客户也会慢慢流失，转向其他竞争品牌了。Zoho CRM帮您更好地服务客户，提高客户满意度。</span><span style="font-size:12pt;color:rgb(39, 174, 96);font-weight:400;">通过服务支持，查看客户在产品/服务中产生的问题，及时沟通客户，分析问题所在，提供解决方案，帮助客户及时解决问题。打造长久的客户关系，寻找更多的交叉销售机会，促进完成更多的交易。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;">从售前的客户开发，到售中管理，再到售后服务，Zoho CRM 全程帮您打造自动化的工作流程，提高线索转化率，进行客户沟通，促进业务增长。战胜疫情的曙光就在前方，国家全力推进企业复工复产，促进经济增长，困顿半年的各行各业终于要走上正轨，面向激烈的市场竞争。您是不是需要一款</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;">CRM软件</span></a><span style="font-size:12pt;">，来为您的业务发展保驾护航？Zoho CRM 时刻准备着，等待您的召唤！</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 24 Jul 2020 13:56:45 +0800</pubDate></item><item><title><![CDATA[年中盘点排名靠前的CRM系统-2020最新排名]]></title><link>https://blog.zoho.com.cn/blogs/post/2020-New-Ranking</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/security-1.jpg"/>Zoho CRM功能全面，操作简单，产品注重定制性和拓展能力。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_ps9lsTW6TdqhmzPReRkROw" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_RX0rkZOPRWiO6JIiCCp-Nw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_RX0rkZOPRWiO6JIiCCp-Nw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_PXZkh1_NRR-KCVzW3Go-jQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_U9ZQFxGhRkmx9Lsr1cqRyA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_U9ZQFxGhRkmx9Lsr1cqRyA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:13.5pt;">&nbsp; &nbsp; &nbsp; &nbsp; 2020年已经过去了一半，过去的半年里，全世界都被笼罩在‘2019-nCoV' 的阴霾中，日益加剧的疫情，不断萎缩的经济。人们正常的生活和工作都受到了严重影响。对于企业来说，面临着‘生死存亡’的挑战。那么疫情之下，CRM软件企业情况如何，接下来让我们来盘点一下排名靠前的</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:13.5pt;">CRM系统</span></a><span style="font-size:13.5pt;">。</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><img src="/Thu%20Jul%2016%202020-1.png"></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><span style="font-weight:700;">•Zoho CRM</span></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><span style="color:rgb(29, 108, 226);font-weight:400;">Zoho CRM服务于遍布全球180个国家的15万+家企业，帮助用户提高销售线索转化率、进行客户沟通，推动业务增长，帮助用户实现‘以客户为中心’的数字化转型。</span>长期以来，Zoho CRM 获得行业权威机构和用户的一致好评，获奖无数。Zoho CRM功能全面，操作简单，产品注重定制性和拓展能力。</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;">每一家企业都是独特的，销售流程也是不同的。利用Zoho CRM</span><a href="https://www.zoho.com.cn/crm/developer/?src=ft"><span style="font-size:13.5pt;">开发者工具</span></a><span style="font-size:13.5pt;">，可以在Zoho平台上构建满足企业独特需求的CRM系统。<span style="color:rgb(29, 108, 226);">Zoho CRM的生态平台汇集了多款国内外主流优质软件，内容涉及市场、销售、客户服务、呼叫中心、协同、商业智能、财务、远程办公、社交等。</span>开放的生态将CRM和第三方应用紧密集成，给用户带来更好的应用体验，消除不同产品之间的数据壁垒，为企业开展大数据分析奠定基础。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;font-weight:700;">•微软 Dynamics 365</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;">微软的 Dynamics CRM是以销售生产力为导向、对业务流程高度可定制的客户关系管理系统，并与Microsoft Office的完全集成，目前都被纳入Dynamics365 企业服务体系。可以让用户轻松创建并维护清晰明了的客户数据，提供快速、灵活且经济实惠的客户交互工具，强化和改进公司的销售、营销和客户服务。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;font-weight:700;">•思爱普SAP CRM</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;">SAP CRM是完整的，以客户为中心的，电子商务解决方案。旨在帮助用户降低企业成本，提高决策能力，帮助用户实现差异化，以获得长期的竞争优势。管理客户交互，在销售，营销，服务过程中与客户交互保持同步。优化信息来源以便更好地了解客户动向，协同供应商，合作伙伴和客户一起合作来完善生产过程，满足客户需求。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;font-weight:700;">•红圈CRM</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;">红圈CRM是国内较早提出SaaS CRM 的厂商，聚焦于移动化SaaS CRM服务。红圈CRM致力于让销售更简单，全面解决企业销售团队在标准执行、客户管理、沟通协同与</span><a href="https://www.zoho.com.cn/crm/reports.html?src=dd"><span style="font-size:13.5pt;">数据报表</span></a><span style="font-size:13.5pt;">等方面的问题。而且准确的销售数据统计分析能力能够有效指导销售人员。红圈CRM以行业纵深化挖掘为突破点，采用N+1的行业匹配模式，根据不同行业销售过程的特性需求，在通用模块的基础上进行个性化匹配，解决相应需求。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;font-weight:700;">•Salesforce</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:13.5pt;">Salesforce是全球云CRM的创始人。成立于1999年3月，是按需CRM解决方案的全球领导者。它的系统完全架设在云端，方便用户只需要浏览器即可进入系统进行工作，适用于多平台，为移动办公提供了便利。随着Salesforce产品的成熟及被认可， Salesforce也开始攻打中小企业市场，但是对于国内用户来说，流畅的使用体验与本地化数据安全更加被看重，因此使其在中国的发展受到了一定程度的限制。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:13.5pt;">值得一提的是，Zoho CRM 凭借其定制性和灵活性，在排名靠前的CRM软件中脱颖而出。当今市场风云变化，业务不断地调整方向，优化业务流程，企业对CRM的定制性和灵活性呼声越来越高。Zoho CRM具有高度定制能力和灵活性，便于企业把CRM系统打造得跟业务配套，顺应时代变化。很多企业已经意识到DIY CRM系统的好处：低成本、效率高、更顺手。”我的系统我做主”，随着00后进入职场，这批生于互联网时代的员工更喜欢也更适应Zoho CRM。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:13.5pt;">面对众多的CRM软件，企业应根据自身的业务需求和企业发展情况，选择贴合自己业务，使用简单灵活的</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:13.5pt;">客户关系管理软件</span></a><span style="font-size:13.5pt;">，才能更好地提高客户服务满意度，促进业务更好地发展。您更喜欢哪款软件，欢迎在下方评论区留言~</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 16 Jul 2020 14:30:38 +0800</pubDate></item><item><title><![CDATA[CRM系统实施方法论-Zoho CRM]]></title><link>https://blog.zoho.com.cn/blogs/post/CRM-system-implementation-methodology</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/22-1.jpg"/>对于大部分企业来说，进行CRM系统的实施可以遵循一套较为“标准化”的方法。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_TLhghi8VTPaXelxV5-p1LQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_bMwC4a4RQoioNY3CIK9S5A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_bMwC4a4RQoioNY3CIK9S5A"].zprow{ border-radius:1px; } </style><div data-element-id="elm_QqLTC5-5T86a2VqiiTveaw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_dAWI6CAGRduByH1bWojaSA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dAWI6CAGRduByH1bWojaSA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">现如今，尤其是中小企业，想要在激烈的全球化市场竞争中取胜，必须认识到企业的真正业务是获得和保持客户，并使其利润最大化。企业选择部署CRM系统，是为了向销售、市场和客服等部门能够与客户建立良好的“一对一关系”，从而提供更周到的服务、提高客户满意度。</span><span style="font-size:12pt;font-weight:700;">对于大部分企业来说，进行</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;font-weight:700;">CRM系统</span></a><span style="font-size:12pt;font-weight:700;">的实施可以遵循一套较为“标准化”的方法。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:center;"><img src="/Thu%20Jul%2016%202020.png" style="width:516px;"></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 整体规划</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">当企业决定部署一款CRM系统时，首先应该进行详细的需求分析（真的很重要），确定CRM项目的实施范围以及企业对</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;">CRM客户关系管理系统</span></a><span style="font-size:12pt;">的要求。首先就需要了解企业的现状、发现存在的问题。例如了解企业的信息化应用情况，现在正在使用的信息化工具，ERP、OA系统等等；再就是是企业运营现状问题分析，找到关键问题所在，例如合同审批流程是否过于冗长，没有科学的客户管理环节等，并分析相关问题改进的可行性进行分析。最后，是明确整个企业发展的总体规与目标，这就更是重中之重了。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 立项启动</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">到了这个阶段就该是在企业内部树立CRM观念的时候了。这时应该建立项目小组，包括高层领导、销售与营销人员、IT人员、财务等人员。需要将相关部门/人员召集起来共同制定项目的范围、目标和方法。洲成立的项目小组是CRM系统实施的原动力，他们要就CRM的实施做出各种决策。</span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 产品选型</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">进行</span><a href="https://www.zoho.com.cn/content/xuanxing4.html"><span style="font-size:12pt;">CRM选型</span></a><span style="font-size:12pt;">时应该根据管理需要来选择功能，而不能因为迎合软件功能而制约管理。一是进行基本条件的筛选，如成本、技术方面等；二是要提出“企业甚至是垂直于行业的特殊需求”，选择进入下一轮比较的厂商；三是提出目标流程需求的详细列表，进行功能选择；四是制定功能以外的选择标准，综合进行比较；最后就是进行商业谈判，优选出产品及合作厂商，签订合同。</span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 部署应用与优化</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">这个阶段主要是实现</span><a href="https://www.zoho.com.cn/"><span style="font-size:12pt;">CRM软件</span></a><span style="font-size:12pt;">的配置和客户化，满足大部分多样的业务需求，应该就这个系统对企业员工进行培训，使得他们掌握尽量多的技术知识，所需的新的软硬件也要在这个阶段进行安装。最为主要的是要结合企业战略规划目标，项目的范围、目标和方法等，进行评估。</span></span><br></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">以上是建议您在CRM系统实施时要考虑的要素，期待您的评论！</span></span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 16 Jul 2020 13:59:34 +0800</pubDate></item><item><title><![CDATA[2020 CRM新功能播报之4---多销售管道]]></title><link>https://blog.zoho.com.cn/blogs/post/Multi-sale-pipeline</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/CRM新功能.jpg"/>销售管道是对销售过程的一个直观表示。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_v56MpZpFRE2YU2WUuj3bqA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_lUUEeQ2cSyucwMN7fyje1g" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_lUUEeQ2cSyucwMN7fyje1g"].zprow{ border-radius:1px; } </style><div data-element-id="elm_7fYN9S7fSkKxVHq30DoULQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_7fYN9S7fSkKxVHq30DoULQ"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_i51JmoNvT1e5C9AlW4M7Ow" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_i51JmoNvT1e5C9AlW4M7Ow"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">在聊多销售管道之前，先和大家一起厘清两个概念。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(104, 34, 135);">概念1、什么是销售管道？</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;"> 销售管道是对销售过程的一个直观表示。它可以体现很多信息：比如，潜在客户目前正处在购买周期中的哪个阶段，您有多少未完成的交易，每个交易在某个特定阶段停留的时间，以及您拿下客户的赢面有多大。销售流程的目的是识别和获取销售线索，与他们建立联系，了解并分析他们的需求，报价，最后成单。销售管道对销售团队有什么价值？</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><ol><p style="text-align:left;"><span><span style="font-size:12pt;">1.</span>&nbsp;</span><span style="font-size:12pt;">清晰地看到商机处在哪个阶段，跟进交易的进展；</span></p><p style="text-align:left;"><span><span style="font-size:12pt;">2.</span>&nbsp;</span><span style="font-size:12pt;">在每个商机阶段采取必要的、正确的行动；</span></p><p style="text-align:left;"><span><span style="font-size:12pt;">3.</span>&nbsp;</span><span style="font-size:12pt;">监控在一个特定阶段的停留时间，采取措施推进成交。</span></p></ol><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(106, 34, 135);">概念2、什么是商机阶段？</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;"> 商机阶段是销售团队基于对自己公司销售业务模式的认知，把销售管道人为划分成几个阶段。从销售机会建立开始，到完成交易或商机丢失关闭结束。不同的企业，其销售管道中划分了几个阶段，分别是什么，都会有所区别。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><ul><li><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(106, 34, 135);">什么情况下会用到多个销售管道？</span></p></li></ul><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;"> 来看个例子。某汽车销售公司涉及了三种业务，分别是销售新车、转售二手车、提供汽车维修，三种业务的销售流程是不同的。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><table style="text-align:left;"><tbody><tr><td style="vertical-align:top;width:82.464px;"><p><span style="font-size:12pt;">阶段</span></p></td><td style="vertical-align:top;width:228.384px;"><p><span style="font-size:12pt;">新车交易流程</span></p></td><td style="vertical-align:top;width:156.288px;"><p><span style="font-size:12pt;">二手车交易流程</span></p></td><td style="vertical-align:top;width:156.96px;"><p><span style="font-size:12pt;">维修服务流程</span></p></td></tr><tr><td style="vertical-align:top;width:82.464px;"><p><span style="font-size:12pt;">阶段1</span></p></td><td style="vertical-align:top;width:228.384px;"><p><span style="font-size:12pt;">收集需求</span></p></td><td style="vertical-align:top;width:156.288px;"><p><span style="font-size:12pt;">显示可选的车型</span></p></td><td style="vertical-align:top;width:156.96px;"><p><span style="font-size:12pt;">服务请求分析</span></p></td></tr><tr><td style="vertical-align:top;width:82.464px;"><p><span style="font-size:12pt;">阶段2</span></p></td><td style="vertical-align:top;width:228.384px;"><p><span style="font-size:12pt;">试驾和选车</span></p></td><td style="vertical-align:top;width:156.288px;"><p><span style="font-size:12pt;">试驾和选车</span></p></td><td style="vertical-align:top;width:156.96px;"><p><span style="font-size:12pt;">维修过程（进行中）</span></p></td></tr><tr><td style="vertical-align:top;width:82.464px;"><p><span style="font-size:12pt;">阶段3</span></p></td><td style="vertical-align:top;width:228.384px;"><p><span style="font-size:12pt;">报价</span></p></td><td style="vertical-align:top;width:156.288px;"><p><span style="font-size:12pt;">报价</span></p></td><td style="vertical-align:top;width:156.96px;"><p><span style="font-size:12pt;">质量检查和试驾</span></p></td></tr><tr><td style="vertical-align:top;width:82.464px;"><p><span style="font-size:12pt;">阶段4</span></p></td><td style="vertical-align:top;width:228.384px;"><p><span style="font-size:12pt;">谈判</span></p></td><td style="vertical-align:top;width:156.288px;"><p><span style="font-size:12pt;">谈判</span></p></td><td style="vertical-align:top;width:156.96px;"><p><span style="font-size:12pt;">账单</span></p></td></tr><tr><td style="vertical-align:top;width:82.464px;"><p><span style="font-size:12pt;">阶段5</span></p></td><td style="vertical-align:top;width:228.384px;"><p><span style="font-size:12pt;">交易关闭/丢失</span></p></td><td style="vertical-align:top;width:156.288px;"><p><span style="font-size:12pt;">交易关闭/丢失</span></p></td><td style="vertical-align:top;width:156.96px;"><p><span style="font-size:12pt;">请求关闭</span></p></td></tr></tbody></table><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">从上表中看出，三种流程有相似的销售阶段，但也存在着比较明显的差异。</span></p><p style="text-align:left;"><span style="font-size:12pt;">同一家公司，业务分成三种，商机阶段不一样，怎么办？都放在一个销售管道里好像无法管清楚呢。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(0, 0, 0);">多销售管道就是用来解决此类问题的。企业如果涉及到多种业务模式，每种业务有不同的商机阶段，就可以通过创建多个销售管道把它们管清楚。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(106, 34, 135);font-weight:700;">关于管道的三个注意事项：</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">1、标准管道</span></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">首次创建管道时，我们将创建系统定义的标准管道，并将商机模块中的所有记录与之关联。这样做是为了确保每笔交易都与至少一个管道相关联。使用“阶段”选择列表字段中存在的阶段创建标准管道。您可以按照您的要求重命名和定制管道。</span></p></blockquote><p style="text-align:left;margin-left:0.5in;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">2、布局专用</span></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">管道是基于布局的，您可以为每个布局创建多个管道。例如，您有一个销售布局，并且正在销售两类产品，家具和家居，它们具有不同的销售流程。您可以在“销售”布局中创建两个管道，每个类别一个。</span></p></blockquote><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">3、商机从一个管道转移到另一个管道</span></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">商机模块有一个阶段字段，用于默认管道。如果在布局中创建多个管道，可以将记录从一个管道手动移动到另一管道。也可以“批量更新”一次移动一批记录。</span></p></blockquote><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:center;"><img src="/Fri%20Jul%2003%202020-1.png" style="width:392px;"></p><blockquote style="margin:0px 0px 0px 40px;border:none;padding:0px;"><p style="text-align:left;"><span>&nbsp;</span></p></blockquote><span style="color:inherit;"><div style="text-align:justify;"><div><span style="font-size:12pt;color:inherit;"><a href="https://www.zoho.com.cn/crm/" title="Zoho CRM" rel="">Zoho CRM</a>多销售管道是企业复杂业务模式的克星，特别适合开展综合业务的企业，或者正在不断拓展业务方向的企业。多销售管道出现后，大大减少了企业后顾之忧。不同的业务流程和商机阶段通过不同的管道进行管理，再也不会出现因CRM系统跟不上业务发展，而需要重新选型或开发的风险，实打实地帮助企业降低了CRM系统长期投入的成本。</span></div></div></span><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><span style="color:inherit;">如果您是Zoho CRM正式客户，赶紧发邮件到</span><span style="font-weight:700;color:rgb(106, 34, 135);">support@zohocorp.com.cn</span><span style="color:inherit;">申请开通多销售管道功能吧。还没注册Zoho CRM账号？注册即可免费试用15天，体验Zoho CRM如何把您的业务管理得明明白白！在注册和试用中遇到任何问题，可随时拨打电话</span><span style="font-weight:700;color:rgb(106, 34, 135);">010-82738868</span><span style="color:inherit;">或</span><span style="font-weight:700;color:rgb(106, 34, 135);">400-660-8680</span><span style="color:inherit;">与Zoho CRM产品顾问详细沟通。</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 03 Jul 2020 15:23:03 +0800</pubDate></item><item><title><![CDATA[如何让CRM系统尽其所能？]]></title><link>https://blog.zoho.com.cn/blogs/post/all-out</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/COVID-19.jpg"/>CRM系统为您的业务保驾护航！]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_Vnx__2MtSFavcKzuxhTbHQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_5OYFGKGbQIGM5793pJfASA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_5OYFGKGbQIGM5793pJfASA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_b9RG49j7TeuhowX3pGRdpw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_K1Dq9kGyTs6BOPNw3_T3rA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_K1Dq9kGyTs6BOPNw3_T3rA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">&nbsp; &nbsp; &nbsp; &nbsp; 想要在激烈的市场突出重围，各家企业可以说是“竭尽所能谋发展”。当下，正是科技利好时期，随着社会、企业信息化进程的加快，企业开始重视利用管理软件进行信息化建设，来达到提升管理水平，提升企业竞争力的目的。但还是有不少企业的数字化转型之路是坎坷的。可能出于内部因素或是客观原因，有的企业部署系统后效果却差强人意。</span><span style="color:rgb(29, 108, 226);"><span style="font-size:12pt;font-weight:700;">以</span><a href="https://www.zoho.com.cn/"><span style="font-size:12pt;font-weight:700;">CRM客户关系管理系统</span></a><span style="font-size:12pt;font-weight:700;">为例，怎样才能让它尽其所能，更好地发挥作用呢？</span></span></p><p><span style="color:rgb(29, 108, 226);">&nbsp;</span></p><p style="text-align:center;">&nbsp;</p><p style="text-align:left;"><span style="font-size:12pt;"><span style="font-weight:700;color:rgb(29, 108, 226);">· 信息/数据整合</span></span></p><p><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">CRM系统能够将海量的、碎片化的信息/数据进行关联，包括客户联系人订单、报价、跟进记录等等。例如，销售线索往往有多种来源，CRM系统则可以通过区域划分、线索得分等维度进行客户分配，可以指定销售人员专门负责某些客户。这样，不仅体现了清晰的责任划分，便于业绩评估，还在进行自动化销售管理的同时，避免销售人员浪费过多的精力，提升工作效率。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">· 销售计划管理</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;">销售计划可以简单理解为根据市场需求、企业的近期销售情况进行的</span><a href="https://www.zoho.com.cn/crm/forecasting.html?src=dd"><span style="font-size:12pt;">销售预测</span></a><span style="font-size:12pt;">。CRM系统能通过数据分析将预测结果分解成具体的销售计划，利于细化销售管理。同时，企业可以根据业务计划对销售部门、或销售员个人进行职责划分。可以举个具体的例子，CRM系统的销售绩效管理，根据市场现状、历史销售情况和业绩考核的需要来制定产品销售计划。之后，进行计划完成情况分析，根据结果可以激励、考核相关部门、人员，有助于重点客户的发展，合理分配有限资源，争取最大化利益。 </span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">· 完善价格体系&nbsp;</span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="font-size:12pt;"><a href="https://www.zoho.com.cn/crm/">CRM系统</a></span><span style="font-size:12pt;">能够为不同的客户对同样产品给出差异化报价或折扣，通过不同的定价策略，实现客户细分；有利于企业根据自身情况，进行销售管理。通过新产品的模拟报价实现新产品的成本预测，利用价格表对产品统一或分等级进行标准化管理，可帮助企业实现两种控制：一是严格按价格表进行产品报价，尤其针对重点客户优惠价格表策略，保证价格透明化；二以价格表为标准，允许销售员自主地有所弹性地跟客户进行商谈产品价格。 完整的产品价格管理体系，是企业推行差异化价格策略基础。</span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span><span style="color:inherit;"><span style="font-size:12pt;">企业想要进行CRM系统的部署，首先一定要做到不“跟风”，慎重思考，结合业务发展方向明确自身需求，才能让CRM更好地为其业务发展保驾护航。</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Sun, 28 Jun 2020 15:24:27 +0800</pubDate></item><item><title><![CDATA[使用Zoho CRM系统随时随地管理客户信息]]></title><link>https://blog.zoho.com.cn/blogs/post/Manage-customer-information</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/1592284412749.jpg"/>让您行走在路上，工作在云端。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_xEfOUlVgST6PsJL2yLcrpA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_vllQjxORTNalGrI2kU-laA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_vllQjxORTNalGrI2kU-laA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_WlwUPwlNQk2CVuArKsCo0w" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_ElXIpn-ZTSO6slfLI1rw6g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_ElXIpn-ZTSO6slfLI1rw6g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;">&nbsp; &nbsp; &nbsp; &nbsp; 您是否遇到过这样的情况，当你出差在在路上时，领导突然问你关于某个客户的重要信息时，恰巧你没有带着电脑，而那位客户的重要详细信息都放在了电脑中。此时，你该怎么办？别担心，<a href="https://www.zoho.com.cn/crm/">Zoho CRM系统</a>可以轻松帮您解决这个难题。<strong style="color:rgb(34, 135, 84);">使用Zoho CRM系统随时随地管理客户信息，让您行走在路上，工作在云端。您可以随时访问重要信息，规划每天的工作任务，与客户保持联系，与团队协同销售。</strong></p><p><img alt="" src="https://www.zoho.com.cn/sites/default/files/u6824/1592284412749.png"></p><p style="text-align:left;"><span style="font-weight:700;">1.</span><span style="color:inherit;text-align:center;font-weight:700;">抓住机会，避免遗漏信息</span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span>只需点击一下即可获得联系人数据。当您外出用餐时，突然想起要跟某个联系人沟通，您可以使用移动 CRM 应用立即联系对方。通过强大的搜索功快速查找联系人信息，并立即发起呼叫。通过备注记录呼叫并记下详细信息，或者直接录制语音消息并将它转换为文本。&nbsp;</p><p style="text-align:left;"><br></p><h5 style="text-align:left;"><span style="font-size:18px;font-weight:700;">2.随时查看客户信息</span></h5><div><br></div><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span>销售人员工作繁忙，日程安排紧凑，并且经常外出，及时跟踪客户非常困难。<a href="https://www.zoho.com.cn/crm/mobile-app.html">Zoho CRM移动App</a>让您轻松访问所有数据，包括客户数据、商机信息和联系人历史记录，有效推进销售进展。</p><p style="text-align:left;"><br></p><h5 style="text-align:left;"><span style="font-size:18px;font-weight:700;">3.充分利用时间</span></h5><div><br></div><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span>假如您拜访完一个客户后有一些空闲时间，抓住机会寻找附近的潜在客户，在地图上查看他们所在的位置，访问网站链接，在联系他们之前获取所有需要的信息。检查最便捷的路线导航到客户的所在位置。到达客户处后签到，记录您的拜访情况，最大限度地利用好在路上的时间。</p><p style="text-align:left;"><br></p><h5 style="text-align:left;"><span style="font-size:18px;font-weight:700;">4.随时随地工作</span></h5><div><br></div><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span>假如您在客户现场，您可以快速访问文档，向客户展示宣传册、视频、PPT等。Zoho CRM 移动应用让您可以随时随地轻松访问数据。即使处于离线状态，也可以添加和修改客户信息，一旦联网，将自动将数据同步到云端。</p><p style="text-align:left;"><br></p><h5 style="text-align:left;"><span style="font-size:18px;font-weight:700;">5.与团队随时协同工作</span></h5><div><br></div><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span>销售人员代表公司的形象，一举一动反映公司品牌和文化。当销售外出拜访客户，其他团队成员很难一同前往。借助CRM的动态，销售经理可以随时了解团队进度，并在关键阶段提供意见和指导。销售可以发布任务状态，让团队了解自己的进展。还可以查看和评论团队的帖子，@ 同事让他们关注到重要的信息。&nbsp;</p><p style="text-align:left;"><br></p><h5 style="text-align:left;"><span style="font-size:18px;font-weight:700;">6.清晰了解每天的任务和安排</span></h5><div><br></div><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;</span>销售人员需要清晰了解每天的计划和安排，比如拜访客户、电话沟通或给客户发邮件。Zoho CRM移动端帮助销售人员做好充分的准备，全面了解信息，提高销售转化率。给计划的任务设定提醒，绝不会遗漏任何重要的客户沟通。&nbsp;</p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="color:inherit;"></span></p><h5><div style="text-align:left;"><div><div><span style="font-size:18px;font-weight:700;">7.人工智能助理Zia</span></div></div><div><span style="font-size:18px;"><br></span></div></div><p style="text-align:left;"><span style="font-size:14px;">&nbsp; &nbsp; &nbsp; &nbsp; 与我们的私人<a href="https://www.zoho.com.cn/crm/zia.html">人工智能助理 Zia</a> 一起，彻底改变您的销售方式。无论是创建记录、更改商机状态、呼叫客户还是添加备注，告诉Zia，她将为您完成工作,让您的工作轻松又有效。</span></p><p style="text-align:left;"><span style="font-size:14px;"><br></span></p><p style="text-align:left;"><span style="font-size:14px;"><span style="color:inherit;">来<a href="https://www.zoho.com.cn/crm/">Zoho CRM系统</a>体验精彩内容吧！</span><br></span></p></h5></div>
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