<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://blog.zoho.com.cn/blogs/tag/客户服务/feed" rel="self" type="application/rss+xml"/><title>Zoho中国博客 - Blog #客户服务</title><description>Zoho中国博客 - Blog #客户服务</description><link>https://blog.zoho.com.cn/blogs/tag/客户服务</link><lastBuildDate>Fri, 24 Apr 2026 22:20:19 +0800</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[移动客服系统怎么样？]]></title><link>https://blog.zoho.com.cn/blogs/post/mobile-customer-service-system</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-39.jpg"/>Zoho Desk移动客服系统有效地帮助客服人员随时随地办公，克服地点的束缚。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_SJps2HL_TmKOFwm1B9aM5g" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_YIXdhp9WRdCtrRxk9IkDPA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_YIXdhp9WRdCtrRxk9IkDPA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_EutvDgFfQr-PklYcMqyuaQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_CpiyoJQAQdKKTMPsxl-6wQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_CpiyoJQAQdKKTMPsxl-6wQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:14px;">在快速发展的时代，工作的节奏也越来越快，也许您正在高铁上或者正在午餐时，就有客户提出需求来。所以，移动客服系统的需求也越来越多，那么移动客服系统怎么样？接下来，我们一起来移动客服系统有哪些功能。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;">1.即时更新服务工单</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;">通过Zoho Desk移动客服系统，即时获取与关注的联系人、账户和服务工单有关的通知。在每个服务工单内，显示完整长度的对话内容和回复。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;">2.优先级视图</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">移动客服系统中的‘工作模式’可以根据到期时间和客户类型来整理服务工单。服务工单自动排序，可以帮助客服人员专注于优先回复最紧迫的工单。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;">3.集成CRM系统</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">Zoho Desk可以<a href="https://www.zoho.com.cn/desk/integrations.html" title="集成Zoho CRM 系统" rel="">集成Zoho CRM 系统</a>，从中获取客户信息，这样您就可以了解每个服务工单背后的客户。查看联系人详细信息，例如电子邮件、电话号码、地址以及过去的互动详细信息。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;">4.随时随地创建服务工单</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">无论你是在高铁上还是餐厅中，您只需点击一下，即可在Zoho Desk 移动应用上创建服务工单。设置状态，链接到CRM联系人，分配负责人，更改优先级等。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;">5.回复速度更快</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">当您在解答一个服务工单时，可以将另一个服务工单传递给其他同时，或者，滑动一下，即可暂时关闭服务工单。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;">6.协作简便</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">借助社交网络风格的评论和标记，您可以随时在团队里寻求帮助，集思广益寻求解决方案，并在每个服务工单中<a href="https://www.zoho.com.cn/desk/articles/multi-depart-work.html" title="开展更多团队协作" rel="">开展更多团队协作</a>。通过‘团队动态’，整个团队的工作了然于胸。通过服务工单综合视图，您可以查看分配给您或团队的全部服务工单。已打开、已关闭以及错过的服务工单一目了然。</span></p><p style="text-align:justify;"><span style="font-size:14px;">&nbsp;</span></p><p style="text-align:left;margin-bottom:20px;"><span style="color:inherit;font-size:14px;"></span></p><p style="text-align:justify;"><span style="font-size:14px;">Zoho Desk移动客服系统有效地帮助客服人员随时随地办公，克服地点的束缚。如果您正在寻找好用的移动客服系统，点击下方按钮，立即体验，免费试用15天。您还可以拨打010-82738868或400-660-8680，我们的产品顾问期待与您进一步沟通。</span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Wed, 23 Dec 2020 18:35:26 +0800</pubDate></item><item><title><![CDATA[为何智能在线客服系统对企业价值连城]]></title><link>https://blog.zoho.com.cn/blogs/post/Intelligent-online-customer-service-system</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-37.jpg"/>在线客服系统对企业意义重大，一个优秀的在线客服系统会为您的售后服务带来质的飞跃。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_s19lCt7jRJic3amUpscYmg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_m05XIzvnQ5-LIsAHageSUA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_m05XIzvnQ5-LIsAHageSUA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Dqoj_IuKSBee6wFil7V6cg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm__yB4tC6sRd2d1C35D5XWBA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm__yB4tC6sRd2d1C35D5XWBA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">我们身处服务经济时代，提供优质的客户服务是每个企业绕不开的话题。很多企业着手或已经完成自己的</span><a href="https://www.zoho.com.cn/desk"><span style="font-size:12pt;">智能在线客服系统</span></a><span style="font-size:12pt;">。和其他企业级应用类似，客户服务场景正在从手工向数字化转型</span><span style="font-size:12pt;font-weight:700;">。为什么说智能在线客服系统对企业价值连城？</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">1、显著节约成本</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">和传统模式相比，智能在线客服系统重要的特点是建立在网络之上。据Gartner一项研究结果显示，线上自助服务的平均成本是传统电话服务方式的二十分之一。这就解释了为什么越来越多的企业正在把自己的售后服务体系数字化、信息化。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2、提高服务效率</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">您的客服是不是企业中最需要心理建设的一群人？一个工作繁重、压力大、情绪失控的客服，可能会直接劝退客户。给客服提供自动化服务工具太重要了。工单太多的时候系统可以自动整理，常见问题一键回复，团队协作给客服人员更多支持，强大的搜索能力把信息集中展示，关键事项清清楚楚地呈现，优秀的智能在线客服系统能够最大限度地提高服务团队工作效率，缓解压力，同时优化服务质量。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">3、消除服务延迟</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">智能在线客服系统里的实时聊天功能，满足客户第一时间能找到人并建立沟通的诉求。而智能在线客服系统的帮助中心、知识库、社区论坛等功能，可以给学习能力强、爱钻研、又不愿等的客户一个自助服务平台，让客户自己解决问题，或者在社区中互助解决问题，而不是排队等待，有效减少了因服务延迟造成的客户抱怨</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">4、加强客户忠诚</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">当客户需要向企业寻求服务时，国内客户喜欢直接打电话，国外客户更习惯通过邮件沟通。拥有一个智能在线客服系统，对电话和邮件两种沟通方式都能起到明显的正向推进作用。比如客服跟客户打电话时，屏幕上立刻展现出客户过去2到3年的所有信息，包括什么时间购买、买了哪些产品、申请了几次服务、每次的处理结果等等，客服跟客户沟通起来就像老朋友一样，不需要问太多重复性的问题，客户会感受到企业对自己的重视和关怀，再气呼呼的客户也会大事化小，成为品牌的忠实拥趸。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><a href="http://www.zoho.com.cn/desk/"><span style="font-size:12pt;">好用的在线客服系统</span></a><span style="font-size:12pt;">对企业意义重大，一个优秀的在线客服系统会为您的售后服务带来质的飞跃。</span></span><br></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Tue, 15 Dec 2020 17:42:27 +0800</pubDate></item><item><title><![CDATA[免费CRM系统：管理客户同样优秀]]></title><link>https://blog.zoho.com.cn/blogs/post/Free-CRM-system</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-31.jpg"/>CRM系统能够帮助企业将客户管理和维护贯穿到售前、售中和售后的各个阶段。然而，在选择CRM系统时，也并非一定是”贵有贵的道理“]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_5HPUTXJ7T62qCnBrkzKrAg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_xwspzI3ERZaz8VrF3OTMuw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_xwspzI3ERZaz8VrF3OTMuw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_4wmk6hWDSg2WAYubliZkNw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_4wmk6hWDSg2WAYubliZkNw"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_VEhpegAKQrujnAJS2dXK3w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_VEhpegAKQrujnAJS2dXK3w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><div><p style="text-align:justify;"><span style="font-size:14px;"><span>CRM系统能够帮助企业将客户管理和维护贯穿到售前、售中和售后的各个阶段。然而，在选择CRM系统时，也并非一定是”贵有贵的道理“，</span><strong><span>对于那些公司规模或预算有限的企业，也可以”大浪淘沙“，选到一款免费却依旧靠谱的<a href="https://www.zoho.com.cn/crm/">CRM系统</a>。</span></strong></span></p><p style="text-align:justify;"><span style="font-size:14px;"><strong><span><br></span></strong></span></p><p style="text-align:justify;"><span style="color:inherit;font-size:14px;"><span style="text-align:center;">例如深耕CRM领域14年的Zoho CRM，其免费版本主要面向小微企业、初创公司或SOHO自由工作者，提供基本的客户管理功能，包括线索管理、商机管理、联系人管理、任务与活动管理、市场营销管理、还能与其它Zoho产品集成，让初创企业免费体验一体化企业运营管理平台，帮助企业成长！</span></span></p><p style="text-align:justify;"><span style="color:inherit;font-size:14px;"><span style="text-align:center;"><br></span></span></p><p style="text-align:justify;"><span style="font-size:14px;">下面详为大家介绍一部分Zoho CRM实现的功能：</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;font-weight:700;color:rgb(52, 152, 219);">· 客户数据管理</span></p><p style="text-align:justify;"><span style="color:inherit;font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">Zoho CRM系统可以帮助企业更好地<a href="https://www.zoho.com.cn/crm/account-management.html">管理客户</a>资料，建立客户档案。例如客户的基本资料姓名、公司名称、职业所在区域等，亦或者是客户的动态资料，例如咨询记录、购买记录、售后记录等，都可以通过CRM系统进行管理。根据业务情况进行更改和补充，随时随地更新客户的信息，保证对客户了解的全面性，从而更好地促进成交。</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><h6 style="text-align:justify;"><span style="font-size:14px;font-weight:700;font-family:Raleway;color:rgb(52, 152, 219);">· 进行客户细分</span></h6><h6 style="text-align:justify;"><span style="font-size:14px;font-weight:700;font-family:Raleway;"><br></span></h6><p style="text-align:justify;"><span style="font-size:14px;">建立了完备的客户档案后，企业就可以通过Zoho CRM系统详细看到客户的下单时间，购买的产品种类、数量、价格，下单的频率等。企业可以根据这些数据统计，判断客户价值，哪些客户是一次性大宗消费的、哪些客户是持续性消费的、哪些客户是高意向的等等。</span></p><p style="text-align:justify;"><span style="font-size:14px;"><br></span></p><p style="text-align:justify;"><span style="font-size:14px;">例如，对于已成交客户，企业可以对其购买行为进行分析，从而为其提供针对性的服务。例如，可以结合他们的购买频率、购买金额分析其价值区间，对于购买金额比较高的客户做重点维护。可以结合客户所购买产品的种类、价格以及购买频率等，分析得出顾客的消费习惯以及消费心理，以便及时跟进，或者是推出客户感兴趣的营销活动。</span></p><p style="text-align:left;"><span style="color:inherit;font-size:14px;"></span></p><h6><div style="text-align:justify;"></div></h6><h6><div style="text-align:justify;"><span style="color:rgb(52, 152, 219);"><br></span></div><div style="text-align:justify;"><div style="line-height:1.2;"><div><span style="font-size:14px;font-family:Raleway;color:rgb(52, 152, 219);font-weight:700;">· 持续性客户关怀</span></div><p><br></p><div><span style="font-size:14px;font-family:Raleway;">客户成交并不是销售的结束，企业要做的是充分挖掘每一个客户的价值，让每一个客户都可以持续不断地为企业创造更多的价值。Zoho CRM内置的AI智能销售助理，可以帮助销售团队进行自动化客户跟进，在一些重要的日子（比如节假日、客户生日等），通过预设的模板进行邮件营销等。不仅如此，开发新客户的成本是远高于老客户维护的，通过CRM去进行客户关怀，防止客户流失，有助于产品和品牌增值。</span></div><p><br></p><p><span style="color:inherit;font-size:14px;font-family:Raleway;"><br></span></p><div><span style="font-size:14px;font-family:Raleway;">好的产品和服务是吸引和留住客户的根本，但是差异化的服务是企业在竞争中脱颖而出的关键。企业只有将客户资料进行系统的分类并做好归档，在充分了解顾客的基础上为其提供针对性的服务，并提供持续不断地客户关怀，才能很好地留住客户，才能充分发挥每个客户的较大价值，让他们为自己创造更多的利润。不如与Zoho CRM系统携手，共同探索更科学、智能的客户管理新道路。</span></div><div><span style="font-size:14px;font-family:Raleway;"><br></span></div><div><span style="font-size:14px;font-family:Raleway;">拨打热线010-82738868或点击下方按钮，立即试用吧！</span></div><p><span style="color:inherit;"><br></span></p><div><br></div></div></div></h6></div></div>
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</div></div><div data-element-id="elm_b8m2l4OxRBwhRQcEGGeAjA" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-4 zpcol-sm-12 zpalign-self- zpdefault-section zpdefault-section-bg "><style type="text/css"> [data-element-id="elm_b8m2l4OxRBwhRQcEGGeAjA"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_NokWa6B7SeNGtiDzJpuRTQ" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_NokWa6B7SeNGtiDzJpuRTQ"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-medium zpimage-tablet-fallback-medium zpimage-mobile-fallback-medium hb-lightbox " data-lightbox-options="
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</div><div data-element-id="elm_bhrCNnBNuMng2QdtzP0yKg" data-element-type="image" class="zpelement zpelem-image "><style> [data-element-id="elm_bhrCNnBNuMng2QdtzP0yKg"].zpelem-image { border-radius:1px; } </style><div data-caption-color="" data-size-tablet="" data-size-mobile="" data-align="center" data-tablet-image-separate="" data-mobile-image-separate="" class="zpimage-container zpimage-align-center zpimage-size-original zpimage-tablet-fallback-original zpimage-mobile-fallback-original "><figure role="none" class="zpimage-data-ref"><a class="zpimage-anchor" href="https://www.zoho.com.cn/crm/signup.html#utm_source=blog" target="" rel=""><picture><img class="zpimage zpimage-style-none zpimage-space-none " src="/CRM/contactus.png" size="original"/></picture></a></figure></div>
</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 19 Nov 2020 17:50:58 +0800</pubDate></item><item><title><![CDATA[超级客服的七条黄金法则，满意度暴涨80%]]></title><link>https://blog.zoho.com.cn/blogs/post/Seven-golden-rules-of-super-customer-service</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-24.jpg"/>一起来了解一下客服团队的七条黄金法则]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_hHZsbNzAQ-yM_hTv27yS8A" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_pvM4LB7yTaWTXr274tnG3w" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_pvM4LB7yTaWTXr274tnG3w"].zprow{ border-radius:1px; } </style><div data-element-id="elm_ZvbA0OPCTny0inRDWovdtQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_CrEvAT_nSY2gFFMqn26WaQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_CrEvAT_nSY2gFFMqn26WaQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">您的企业想要打造无敌客服吗？一起来了解一下客服团队的七条黄金法则。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则1:奇迹时刻</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">一位顾客在海底捞吃完饭要赶火车，却打不到出租车。领位小弟看到他带着行李箱，问清情况后转身就走。紧接着，店长把自己的SUV开出来，将顾客送到了火车站。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">这样的时刻被称之为“奇迹时刻”。客户在享受到优质服务的瞬间，满足感爆棚。讲真，不是所有的奇迹时刻都需要“哇塞”的效果，只要做到比平均服务水平高出一点点就够了。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则2：关键时刻</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">无论何处的任何客户，无论通过任何方式与您的企业发生互动，他们都会对您产生印象。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">所以，我们与客户的每一次互动，无论是线上还是线下，都是关键时刻。</span></p><ul><li><p style="text-align:justify;"><span style="font-size:12pt;">企业官网客服在线解答客户提问；</span></p></li><li><p style="text-align:justify;"><span style="font-size:12pt;">乘客预定机票；</span></p></li><li><p style="text-align:justify;"><span style="font-size:12pt;">400电话服务中心；</span></p></li></ul><p style="text-align:justify;"><span style="font-size:12pt;">.......</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">每一个最细微、最短暂的互动，客户心里都会形成对您的品牌印象，甚至给下定论。</span></p><p style="text-align:justify;"><span style="font-size:12pt;">所以，每一个关键时刻，都不容忽视。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则3、苦恼时刻</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">遭遇了不满意的服务，客户的“苦恼时刻”就降临了。世上没有完美的企业，也没有永远完美的服务。只要处理得当，苦恼时刻将会转化为奇迹时刻。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">您要做的就是提前做好应对措施，培训员工，建立完善的服务流程，积极处理抱怨和问题，力图弥补损失，挽回品牌形象。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则4、无感时刻</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">对您的服务客户反应平平淡淡，毫无感觉，不好也不坏，好像什么也没记住。绝大多数企业的服务结果都是无感的。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">无感的客户最没有忠诚度，随时可能把您一脚踹开，投入竞争对手的怀抱。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则5、打造超级客服</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">成功的企业总是能够给客户创造“奇迹时刻”，他们一如既往地、超前地为客户提供万万没想到的惊喜服务。坚持和超前，是他们成功的秘诀。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则6、内部客户与外部客户</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">有人说我的岗位不需要直接联系客户，所以不用学客服这一套。外部客户和内部客服都是客户。不是在直接服务外部客户，就是为服务客户的人提供服务。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">“客户导向”要求所有员工和所有业务都服从一个原则：客户优先。无论一个人在公司是什么职位、负责什么业务，都要把客户当做第一要务。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">法则7、赢得客户信任的五个阶段</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">无论是内部员工，还是外部客户，在充分信任品牌对他们做出的承诺之前，一定经历过这五个阶段：不确定、有点了解、亲身体验、建立忠诚、完全融合。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;">客户与品牌完全融合之后，他将成为您的品牌积极倡导者和宣传者。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">我想您一定认同这七条法则。</span><span style="font-size:12pt;font-weight:700;">但是，怎样才能真正拥有一支无敌的超级客服团队呢</span><span style="font-size:12pt;">？</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">Zoho Desk是打造超级客服团队的核武器。您的企业可以用它：</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><ul><li><p style="text-align:justify;"><span style="font-size:12pt;">创造更多的“奇迹时刻”</span></p></li></ul><p style="text-align:justify;"><span style="font-size:12pt;">了解客户背景信息及喜好、缩短服务时间、提高服务质量，消除无感时刻，创造更多奇迹时刻。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><ul><li><p style="text-align:justify;"><span style="font-size:12pt;">反转客户的“苦恼时刻”</span></p></li></ul><p style="text-align:justify;"><span style="font-size:12pt;">创建社区论坛等自助式服务中心、设置服务升级规则、优化服务流程、监督服务速度和质量、智能分配工单，把不满意的客户通过优质服务转化为忠诚客户。</span></p><p style="text-align:justify;"><span style="font-size:12pt;"><br></span></p><ul><li><p style="text-align:justify;"><span style="font-size:12pt;">帮助员工变身“超级客服”</span></p></li></ul><p style="text-align:justify;"><span style="font-size:12pt;">建立知识库、快捷回复、常见问题模板、服务通知、自动化工作流、文档协同、即时聊天工具、移动应用等，为客服人员提供更多工具和服务利器，帮助他们省心省力、便捷高效地完成服务工作。满意的员工会把这份服务承诺价值认同传递给每一位客户，塑造更多满意的客户。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;">Zoho Desk是一款专为企业客服团队打造的服务平台，它屡获奖项，深受企业用户喜爱。点击下方按钮，详细了解它的功能和价值。</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 22 Oct 2020 18:27:03 +0800</pubDate></item><item><title><![CDATA[客服系统自动化更好地服务客户(二)]]></title><link>https://blog.zoho.com.cn/blogs/post/Customer-service-system-automation</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-10.jpg"/>缩减客服成本、提高客服效率]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_MC2v3jo4Qoiur4xBLoe5RQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_08lbr1InRC2NnJ5v-ZNWeQ" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_08lbr1InRC2NnJ5v-ZNWeQ"].zprow{ border-radius:1px; } </style><div data-element-id="elm_fJiD_VmEThik08Z4Y7r8IQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_0IWy3fTlRhaxKN-h7P6hSw" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_0IWy3fTlRhaxKN-h7P6hSw"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">市场竞争日益激烈，很多企业的人工客服成本都居高不下，从企业经营角度来说，如何为客户提供更加智能的</span><a href="https://www.zoho.com.cn/desk/"><span style="font-size:12pt;">客服系统</span></a><span style="font-size:12pt;">，如何缩减客服成本、提高客服效率，已经是各大企业急需解决的问题了。当前实际情况中，人工客服无法24小时提供服务、客户服务的用户满意度不高，使得企业对智能的客服系统的需求与日俱增。</span><span style="font-size:12pt;font-weight:400;color:rgb(45, 99, 180);">选择一款自动化的客服系统，减少手工操作，把握关键点，通过布局、蓝图、自定义函数等，为客户提供更加智能化的客服，提高客户满意度。</span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">上期文章----</span><a href="https://www.zoho.com.cn/desk/articles/customer-service-automation.html"><span style="font-size:12pt;">客服系统自动化更好地服务客户</span></a><span style="font-size:12pt;">，我们介绍Zoho Desk 自动化的前四个功能，接下来我们就讲讲自动化的其他四个功能，帮您了解Zoho Desk。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14pt;font-weight:700;color:rgb(45, 99, 180);">一、工作流让您的客服流程更加流畅</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">1.1 减少手动操作，节省时间</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp;每个企业都有自己独特的业务流程。工作流自动化通过自动执行重复性手动操作，帮您节省时间，提高效率。工作流自动化灵活且易于配置，可以根据您的业务需求进行自定义。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">1.2 把握关键节点，提高客服速度</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp;在客户服务中，时间就是一切。快速回复并解决客户问题，提高客户满意度，有效地超越竞争对手。使用基于时间的规则，您可以配置在发生事件时触发工作流。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">1.3 多种方案，满足客户需求</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp;服务工单不同，解决方式也会有所不同。工作流可帮助您自动执行基本的客户服务流程。但是，对于需要执行一组独特操作的服务工单，Zoho Desk专门准备了宏。您可以在一个宏中组合多项操作，如更新字段、发送邮件提醒、通知技术支持团队。根据具体情况，采用不同的解决方案，满足客户多方面需求。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:rgb(29, 108, 226);"><span style="font-size:14pt;font-weight:700;">二、Zoho Desk的‘</span><a href="https://www.zoho.com.cn/desk/layouts-fields.html"><span style="font-size:14pt;font-weight:700;">布局</span></a><span style="font-size:14pt;font-weight:700;">’功能，为每个部门提供一系列可自定义的字段</span></span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2.1 自定义客户信息收集字段</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp;优质的客户服务需要收集正确的信息，每个部门需要收集的客户信息是不一样的。通过‘布局’，您可以自定义Web表单，让它包含对所有部门都很重要的字段。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2.2 简化客户支持流程</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">自定义字段可帮助您创建适合您业务的字段，‘布局’则帮助您对字段的值进行调整，不必为每个部门创建多个字段。例如，‘功能请求’作为一种服务工单状态对于技术支持部门有意义，但是对退货部却没有用。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2.3 获取关键的背景信息</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">自定义表单按照合理的顺序排列字段。客服人员通过查看字段可以获得足够的背景信息，有助于理解客户问题。您还可以为每个部门的每个模块选择不同的布局。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">2.4 消除混乱，避免误会</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">当客户填写Web表单提交服务工单时，您应该仅仅要求客户提供必要的信息，这样就可以减少客服人员的数据筛选工作，避免造成混乱。使用‘布局’，您可以为每个部门显示一组单独的字段，并确保每个部门只能查看相关字段。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14pt;font-weight:700;"> 3.‘蓝图’让您的业务有章可循</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">3. 1&nbsp;制定规则，确保流程保持正轨</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">随着业务逐渐增多，如何确保流程保持正轨越来越困难。这种情况不利于客户习惯，以及维护客户服务的一致性和及时性。通过‘</span><a href="https://www.zoho.com.cn/desk/blueprint.html"><span style="font-size:12pt;">蓝图’</span></a><span style="font-size:12pt;">，让么每个相关人员轻松遵循规则。除非将规定的行动全部完成，否则流程将无法向后推进。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">3.2 发现瓶颈，及时处理</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">&nbsp;‘蓝图’仪表板可以帮助决策者了解每个阶段的服务工单数量、已超过服务级别协议的服务工单数量、严重违反服务级别协议的状态，以及其他重要指标。有助于发现瓶颈，对过程进行改进，及时解决问题。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:14pt;font-weight:700;">&nbsp;4.量身定制函数，打造精品客服系统</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">4.1 私人定制，以您所需的方式维护数据</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">编写自定函数，可用于执行超出Zoho Desk内置功能范围之外的任务。例如，如果您需要在每次收到满意度评级时更新Zoho Desk中的字段，可通过编写自定义函数来执行这项任务。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">4.2 集成其他应用，方便客户使用</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">通过编写自定义函数，Zoho Desk 可以与其他应用集成。例如，您可以编写一个自定义函数，每次在Zoho Desk中关闭服务工单时，可以更新CRM中的字段。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">4.3 保证数据安全，重中之重</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">保重内部数据安全是一项严峻挑战，尤其涉及到客户信息，安全更为重要。自定义函数使用Deluge编写，由Zoho托管和支持，确保您轻松安全地开展业务。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="color:inherit;"><span style="font-size:12pt;">Zoho 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 27 Aug 2020 14:02:16 +0800</pubDate></item><item><title><![CDATA[自动化客服系统帮您更好地服务客户（一）]]></title><link>https://blog.zoho.com.cn/blogs/post/Automated-customer-service-system</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-7.jpg"/>智能高效地提高您的客户服务管理]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_QDlWHZQwThOhcMdGD5TqMg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_UJ8odrgdS1aPD1bk5TqRrA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_UJ8odrgdS1aPD1bk5TqRrA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_G70ZfjKxQXSt-S125kk9NQ" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_xsBa0R2qRk6hma2-qj-1NQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_xsBa0R2qRk6hma2-qj-1NQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">客服系统一直是一款经典的产品，随着时代的发展和科技的进步，</span><a href="https://www.zoho.com.cn/desk/"><span style="font-size:12pt;">客服系统</span></a><span style="font-size:12pt;">也在不断的迭代更新，从最初简单的用户信息记录、工单跟踪，到后期的服务数据量化、沟通质量指标化、智慧应答，一步步迈向智能客服的时代。客户在使用产品或服务时，可能会产生各种各样的问题，如何更好地服务客户，提高客户满意度和忠诚度呢？</span><span style="font-size:12pt;font-weight:400;background-color:rgb(244, 244, 78);color:rgb(0, 0, 0);">选择一款自动化的客服系统，自动处理日常任务，节省更多时间，帮您打造更好的客户关系。</span></p><p style="text-align:left;"><br></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;">Zoho Desk自诞生以来，致力于通过多渠道为客户提供优质的售后服务，强力推出自动化功能，不断提高客户满意度和忠诚度。那么Zoho Desk是如何通过自动化来服务客户的呢？</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-weight:700;color:rgb(22, 90, 22);">1.自动化基本功能</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;">通过Zoho Desk的自动化基本功能，定义服务目标并确定服务目标的优先顺序，打好客服工作的基础。根据SLA和合同，分配工单优先级安排客服人员工作时间和休假列表，跟踪工单服务状态，帮您自动完成一些日常任务，履行服务承诺。</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;font-weight:700;color:rgb(22, 90, 22);">2.服务工单分配</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;">您可以通过Zoho Desk设置</span><a href="https://www.zoho.com.cn/desk/ticket-assignment.html"><span style="font-size:12pt;">服务工单分配规则</span></a><span style="font-size:12pt;">，了解工单详细信息，自动分配工单。轮询是一种最简单的服务工单自动分配方式。这种方式会根据您的设置，将服务工单平均分配给所有客服人员。轮询方式确保不会漏分服务工单，并且尽可能地减少人工干预。您还可以设置规则，将针对某类产品咨询的服务工单分配给产品专家，让客户在尽可能短的时间内获得最理想的解决方案。</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;font-weight:700;color:rgb(22, 90, 22);">3.自动通知</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;">Zoho Desk的自动通知提醒功能，帮您轻松关注客服工作。通过发送邮件或者短信等方式，自动通知客户您已经收到客服申请工单，告诉客户您已经在处理服务工单，获得客户的信任。同时，Zoho Desk会在重要阶段向客服人员发送自动通知，确保客服人员不会错过任何一个工单。自动通知功能，还可以更好促进团队协作，让每一位客服人员都能随时跟踪团队工作动态，不会出现重复工作的现象。</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span>&nbsp;</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;font-weight:700;background-color:rgba(244, 244, 78, 0);color:rgb(22, 90, 22);">4.服务级别协议</span></p><p style="text-align:left;margin-bottom:13.5pt;"><span style="font-size:12pt;">Zoho Desk 的智能自动化</span><a href="https://www.zoho.com.cn/desk/escalations.html"><span style="font-size:12pt;">服务级别协议</span></a><span style="font-size:12pt;">规则，帮助您更有效地运作客服系统。服务级别协议帮助您根据服务工单的来源渠道、提交服务工单的客户、服务工单状态等条件，自动设置服务工单的截止时间。有助于客服人员决定哪些服务工单需要立即引起注意，哪些服务工单可以稍后解决。</span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">除了上述几个功能，Zoho Desk 自动化还有很多功能，让我们怀着期待的心情，下期为您介绍。如果您正在寻找好用的</span><a href="https://www.zoho.com.cn/desk/"><span style="font-size:12pt;">客服系统</span></a><span style="font-size:12pt;">，不妨拿起电话，拨打下方图片的电话，与我们产品专家沟通一下，了解详情，或者点击图片，立即注册我们的Zoho Desk,体验一下吧！</span></span><br></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 14 Aug 2020 14:59:38 +0800</pubDate></item><item><title><![CDATA[有报表/仪表板加持，客户服务怎能不优秀？]]></title><link>https://blog.zoho.com.cn/blogs/post/customer-service</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/博客模板-4.jpg"/>企业的最终目的，在于创造客户并留住他们。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_x7pxJlWtSG2rtT6L4SbaUA" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_YmPSK0a8QLmJdijgR913IA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_YmPSK0a8QLmJdijgR913IA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_Pep7BeeCR5m9VQ2_PkQ_ug" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_M0ZSZCgwRc6nu1YDgkxj9w" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_M0ZSZCgwRc6nu1YDgkxj9w"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">管理大师德鲁克说：<span style="color:rgb(226, 128, 29);font-weight:700;">“企业的最终目的，在于创造客户并留住他们。”</span></span></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">如何帮助企业管理好、服务好现有客户，挖掘更多的潜在客户，把握未来商机？如何才能让客户对产品情有独钟的同时，还会对您的服务大加赞赏呢？</span></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;">在产品过剩、竞争对手林立的今天，企业必须牢牢把握客户，借助卓越的产品和服务，提高客户的满意度和忠诚度，实现企业价值的最大化，才能在市场竞争中立于不败之地。Zoho Desk的仪表板和报表，可以帮助您对数据进行统计分析，改进服务质量，提高客户的满意度和忠诚度。</span></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;color:rgb(226, 128, 29);">一、仪表板</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">让管理者一眼就能直观地了解团队表现。<a href="https://www.zoho.com.cn/desk/signup.html?utm_source=blog" title="Zoho Desk" rel="">Zoho Desk</a>内置的仪表板可以帮您通过最常用的指标进行跟踪，改进客户服务。</span></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">1.服务工单概览</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">查看所有统计数据，您希望第一时间看到的指标都会显示在服务工单概览中，一目了然。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><img src="/Fri%20Aug%2007%202020.png" style="width:624px;"></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span><br></span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">2.方便管理者使用</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">Zoho Desk的HQ（</span><a href="https://www.zoho.com.cn/desk/headquarters.html"><span style="font-size:12pt;">Headquarters</span></a><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span><span style="font-size:12pt;">）是面向管理者的实用工具。通过HQ,管理者无需在大量选项卡之间切换，就可以获得所有统计数据，查看团队的工作。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><img src="/Fri%20Aug%2007%202020-1.png" style="width:624px;"></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span><br></span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">3.客服人员记分卡</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">用于跟踪所有客服人员的绩效指标，例如平均响应时间、客户满意度、工单流量和专业技能。所有这些信息都会显示在仪表板中，还可以显示客服人员信息以及当前是否在线。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><img src="/Fri%20Aug%2007%202020-2.png" style="width:624px;"></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);font-weight:700;">二、报表</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;通过查看报表数据，有效地调整客服工作方法和流程，更好地服务于客户，提升客户满意度。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">1.基于时间的报表</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">Zoho Desk为您提供基于时间的</span><a href="https://www.zoho.com.cn/desk/reports.html"><span style="font-size:12pt;">报表</span></a><span style="font-size:12pt;">，包括首次答复时间、平均答复时间和平均解决时间等数据。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><img src="/Fri%20Aug%2007%202020-4.png" style="width:624px;"></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">2.通过报表衡量客户满意度</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;无法衡量的因素是无法改进的，尤其涉及到客户满意度。开展问卷调查，了解客户对服务的满意程度，通过量化指标将绩效做成报表，查看反馈情况，确定服务的改进方向。</span><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span><br></span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">3.随时调用数据</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;Zoho Desk附带内置报表，可以帮助您跟踪重要数据。使用报表来追踪客服团队的表现，改善客户服务质量。</span><span>&nbsp;</span></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">4.充分利用指标</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;您需要比任何人都了解自己的客服团队，Zoho Desk可以根据需要定制报表，追踪您认为重要的指标。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;color:rgb(226, 128, 29);">5.通过邮件查看每日报表</span></p><p style="text-align:left;"><span style="font-size:12pt;">&nbsp;Zoho Desk可以帮您自动、定时地将报表通过邮件发给您，帮您节省大量时间，每天都可以了解团队表现。</span><span>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;text-indent:0in;"><span style="font-size:12pt;">另外，Zoho Desk专门研发了移动应用</span><span style="font-size:12pt;"><a href="https://www.zoho.com.cn/desk/signup.html?utm_source=blog" title="Radar for Zoho Desk" rel="">Radar for Zoho Desk</a><a href="https://www.zoho.com.cn/desk/radar.html">,</a></span><span style="font-size:12pt;">让您在外出时也可以随时随地地查看数据、分析数据。客服经理使用手机方便地通过Radar图全面了解重要的客户服务统计，时刻监控服务工单解决时间、客户满意度、实时流量和具体客服人员统计等重要指标，及时掌握异常情况。</span></p><p style="text-align:left;text-indent:0in;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;text-indent:0in;"><img src="/Fri%20Aug%2007%202020-3.png" style="width:592px;"></p><p style="text-align:left;text-indent:0in;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;text-indent:0in;"><span>&nbsp;&nbsp;&nbsp;&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;"><span style="color:inherit;">如果您想了解更多Zoho 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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 07 Aug 2020 15:53:38 +0800</pubDate></item><item><title><![CDATA[企业如何挑选最佳CRM解决方案？]]></title><link>https://blog.zoho.com.cn/blogs/post/CRM-Solution</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/2020-07-16-01-01.jpg"/>挑选CRM解决方案的关键要素]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_5htmKNhYSfuSi76fb39zYg" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_r3vxlM5hTdipzVAAoFJYaw" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_r3vxlM5hTdipzVAAoFJYaw"].zprow{ border-radius:1px; } </style><div data-element-id="elm_eBIhXepYTWOeXrSnYcho0Q" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"> [data-element-id="elm_eBIhXepYTWOeXrSnYcho0Q"].zpelem-col{ border-radius:1px; } </style><div data-element-id="elm_LMZLVEcqTDuyU3IbJJ9R_g" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_LMZLVEcqTDuyU3IbJJ9R_g"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">&nbsp; &nbsp; &nbsp; &nbsp; 当企业进行了CRM系统调研与评估的初筛后，应该已经有了一张候选厂商的名单。后续的重点就是通过各厂家提供的需求建议书，去了解他们各自产品的细节与特点。写好一份需求建议书会耗费较大的精力，并且</span><span style="color:rgb(22, 90, 56);"><span style="font-size:12pt;font-weight:700;">不同企业对于</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;font-weight:700;">CRM系统</span></a><span style="font-size:12pt;font-weight:700;">的需求一定的不尽相同的，但高质量的需求建议书确是保障企业挑选到最佳CRM解决方案的关键，尤其包含一下几点。</span>&nbsp;</span></p><p style="text-align:left;">&nbsp;</p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">· 集成现有软件</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><span style="font-size:12pt;">优秀的CRM解决方案除了为企业创造价值外，同时也需要与企业中其它关键软件/应用无缝连接，以便实现重要信息的共享。举一些具体的场景，客户信息能否即时在你的财务系统中显示?邮箱联系人信息能否导入到CRM系统中？能否将过去的采购订单录入到CRM系统中，并且已经能显示相关记录等等......</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">· 移动办公能力</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><span style="font-size:12pt;">有不少工作内容与任务要求相关人员需要异地办公，因此能否让他们通过移动设备来同步访问CRM系统中的信息就成为了一大关键。例如Zoho </span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;">CRM客户关系管理系统</span></a><span style="font-size:12pt;">提供的离线数据同步功能，让用户可以随时随地轻松访问数据。即使处于离线状态，也可以添加和修改客户信息，一旦联网，将自动将数据同步到云端。</span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">· 所处行业的特殊需求</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><span style="font-size:12pt;">很多CRM厂商会聚焦于某个或某几个行业，他们会十分了解一些特定行业对CRM系统特殊需求。这样，他们的</span><a href="https://www.zoho.com.cn/"><span style="font-size:12pt;">CRM软件</span></a><span style="font-size:12pt;">对身处该行业的公司特别有价值 – 尤其是首次接触CRM的企业。那些具备行业专业背景的厂商可以向你提供更具针对性的指导建议，比如怎样实施才能充分发挥解决方案的潜力。同时，他们也能提供一套完整的应用，无需企业为行业自定义而费神。在选择时，你可根据本公司所在的行业及市场状况来评估候选厂商在该领域的专业经验，咨询他们是否有专门针对你这个行业而设计开发的套装应用。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">· 使用培训</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><span style="font-size:12pt;">大部分公司一般都会选择先在销售团队中作试验性部署。然而，销售人员往往会担心新技术会增加额外的工作负荷，而且从头学习如何使用CRM软件会耗费他们宝贵的时间，他们宁愿把这些时间投入到进行销售活动、</span><a href="https://www.zoho.com.cn/crm/lead-management.html"><span style="font-size:12pt;">挖掘潜在客户</span></a><span style="font-size:12pt;">上。在部署CRM系统前先进行充分的培训是提高用户过渡率的关键。一家能够在部署前、部署中，和部署后提供全面培训的厂商可帮助用户更平滑地过渡到新的解决方案，尽快上手，并熟练运用到工作中。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">· 未来产品规划</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p><span style="color:inherit;"></span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><span style="font-size:12pt;">技术与社会发展日新月异，企业也会逐步成长。随着目标和市场状况的变化，你的CRM需求或许已和现在大相径庭。企业主应事先明确所选的CRM解决方案是否具备可升级性与灵活性，以应对今后的发展或新需求的产生。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="color:inherit;text-align:center;">&nbsp; &nbsp; &nbsp; &nbsp;&nbsp;</span><span style="font-size:12pt;">因此，选择一家对产品未来升级有良好规划的厂商十分重要。比如他们会对现有解决方案进行哪些改善和加强？他们如何判别应当添加哪些新功能？他们每隔多久才会发布一次新版本?诸如此类的问题能协助企业识别出符合要求的厂商。</span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 23 Jul 2020 17:20:49 +0800</pubDate></item><item><title><![CDATA[CRM系统实施方法论-Zoho CRM]]></title><link>https://blog.zoho.com.cn/blogs/post/CRM-system-implementation-methodology</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/22-1.jpg"/>对于大部分企业来说，进行CRM系统的实施可以遵循一套较为“标准化”的方法。]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_TLhghi8VTPaXelxV5-p1LQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_bMwC4a4RQoioNY3CIK9S5A" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_bMwC4a4RQoioNY3CIK9S5A"].zprow{ border-radius:1px; } </style><div data-element-id="elm_QqLTC5-5T86a2VqiiTveaw" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_dAWI6CAGRduByH1bWojaSA" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_dAWI6CAGRduByH1bWojaSA"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:justify;"><span style="font-size:12pt;">现如今，尤其是中小企业，想要在激烈的全球化市场竞争中取胜，必须认识到企业的真正业务是获得和保持客户，并使其利润最大化。企业选择部署CRM系统，是为了向销售、市场和客服等部门能够与客户建立良好的“一对一关系”，从而提供更周到的服务、提高客户满意度。</span><span style="font-size:12pt;font-weight:700;">对于大部分企业来说，进行</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;font-weight:700;">CRM系统</span></a><span style="font-size:12pt;font-weight:700;">的实施可以遵循一套较为“标准化”的方法。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:center;"><img src="/Thu%20Jul%2016%202020.png" style="width:516px;"></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 整体规划</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">当企业决定部署一款CRM系统时，首先应该进行详细的需求分析（真的很重要），确定CRM项目的实施范围以及企业对</span><a href="https://www.zoho.com.cn/crm/"><span style="font-size:12pt;">CRM客户关系管理系统</span></a><span style="font-size:12pt;">的要求。首先就需要了解企业的现状、发现存在的问题。例如了解企业的信息化应用情况，现在正在使用的信息化工具，ERP、OA系统等等；再就是是企业运营现状问题分析，找到关键问题所在，例如合同审批流程是否过于冗长，没有科学的客户管理环节等，并分析相关问题改进的可行性进行分析。最后，是明确整个企业发展的总体规与目标，这就更是重中之重了。</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span><br></span></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 立项启动</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">到了这个阶段就该是在企业内部树立CRM观念的时候了。这时应该建立项目小组，包括高层领导、销售与营销人员、IT人员、财务等人员。需要将相关部门/人员召集起来共同制定项目的范围、目标和方法。洲成立的项目小组是CRM系统实施的原动力，他们要就CRM的实施做出各种决策。</span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 产品选型</span></p><p style="text-align:justify;"><span>&nbsp;</span></p><p style="text-align:justify;"><span style="font-size:12pt;">进行</span><a href="https://www.zoho.com.cn/content/xuanxing4.html"><span style="font-size:12pt;">CRM选型</span></a><span style="font-size:12pt;">时应该根据管理需要来选择功能，而不能因为迎合软件功能而制约管理。一是进行基本条件的筛选，如成本、技术方面等；二是要提出“企业甚至是垂直于行业的特殊需求”，选择进入下一轮比较的厂商；三是提出目标流程需求的详细列表，进行功能选择；四是制定功能以外的选择标准，综合进行比较；最后就是进行商业谈判，优选出产品及合作厂商，签订合同。</span></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><br></p><p style="text-align:justify;"><span style="font-size:12pt;font-weight:700;">· 部署应用与优化</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">这个阶段主要是实现</span><a href="https://www.zoho.com.cn/"><span style="font-size:12pt;">CRM软件</span></a><span style="font-size:12pt;">的配置和客户化，满足大部分多样的业务需求，应该就这个系统对企业员工进行培训，使得他们掌握尽量多的技术知识，所需的新的软硬件也要在这个阶段进行安装。最为主要的是要结合企业战略规划目标，项目的范围、目标和方法等，进行评估。</span></span><br></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;"><br></span></span></p><p style="text-align:left;"><span style="color:inherit;"><span style="font-size:12pt;">以上是建议您在CRM系统实施时要考虑的要素，期待您的评论！</span></span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Thu, 16 Jul 2020 13:59:34 +0800</pubDate></item><item><title><![CDATA[2020 CRM新功能播报之2---客户细分]]></title><link>https://blog.zoho.com.cn/blogs/post/customer-segmentation</link><description><![CDATA[<img align="left" hspace="5" src="https://blog.zoho.com.cn/CRM图片/微信图片_20200611105946-1.jpg"/>Zoho CRM的客户细分回归了CRM系统最本质的目标：识别并创造客户价值]]></description><content:encoded><![CDATA[<div class="zpcontent-container blogpost-container "><div data-element-id="elm_2lh3on7_R3Ktk0fHzVO8jQ" data-element-type="section" class="zpsection "><style type="text/css"></style><div class="zpcontainer-fluid zpcontainer"><div data-element-id="elm_eqMLnwh5Qmi1E3yswwb8VA" data-element-type="row" class="zprow zprow-container zpalign-items- zpjustify-content- " data-equal-column=""><style type="text/css"> [data-element-id="elm_eqMLnwh5Qmi1E3yswwb8VA"].zprow{ border-radius:1px; } </style><div data-element-id="elm_92UUkZaCQk20dS2Ba9goLg" data-element-type="column" class="zpelem-col zpcol-12 zpcol-md-8 zpcol-sm-12 zpalign-self- "><style type="text/css"></style><div data-element-id="elm_kvJrEtnjTNyIuB1be1o2ZQ" data-element-type="text" class="zpelement zpelem-text "><style> [data-element-id="elm_kvJrEtnjTNyIuB1be1o2ZQ"].zpelem-text { border-radius:1px; } </style><div class="zptext zptext-align-center " data-editor="true"><p style="text-align:left;"><span style="font-size:12pt;">在CRM概念中，识别并提升客户价值，一直是一个核心诉求。如果将市面上的CRM进行分类，<span style="font-weight:700;color:rgb(29, 108, 226);">三流CRM聚焦客户记录，二流CRM聚焦业务流程，一流CRM聚焦客户价值</span>。一个好的CRM系统，其所有的客户记录信息，所有对业务流程把控的设计，最终都将服务于创造更多客户价值。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span style="font-size:12pt;"><a href="https://www.zoho.com.cn/crm/" title="Zoho CRM">Zoho CRM</a>客户细分功能，帮助企业根据客户价值进行细分，从而实现对不同价值客户的分级管理，以便策划并执行不同的营销政策，取得的效果远远优于眉毛胡子一把抓的粗放式客户营销。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><ul><li><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">基于RFM模型</span></p></li></ul><p style="text-align:left;"><span style="font-size:12pt;">Zoho CRM的客户细分建立在RFM模型之上。RFM模型是什么？做市场营销的朋友可能并不陌生。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:center;"><img src="/Fri%20Jun%2012%202020.png" style="width:595px;"></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;">使用RFM模型的好处在于：可以从三个维度来观察评估您的客户，比单一指标更加客观立体，更科学地对客户进行分类，了解客户特征，进而对不同客户群体开展个性化的营销。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><ul><li><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">给客户打分</span></p></li></ul><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">基于RFM指标，根据他的最近消费日期、消费频率和累计消费金额，设置从1到5的评分标准，并给客户打分。举例如下：</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><ol><p style="text-align:left;"><span><span style="font-size:12pt;">1.</span>&nbsp;</span><span style="font-size:12pt;">某客户最近一次消费日期在三个月前，则最近消费日期得1分。</span></p><p style="text-align:left;"><span><span style="font-size:12pt;">2.</span>&nbsp;</span><span style="font-size:12pt;">客户累计购买了5次产品，消费频率得4分。</span></p><p style="text-align:left;"><span><span style="font-size:12pt;">3.</span>&nbsp;</span><span style="font-size:12pt;">该客户购买的总金额超过6万元，则累计消费金额得4分。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p></ol><p style="text-align:left;"><span style="font-size:12pt;"> 该客户三个维度的得分分别是1、4、4。 您可以在CRM里设置自己的打分规则，Zoho CRM系统将根据客户消费行为自动打分，并将得分记录下来，显示在客户、联系人或线索的详细信息中。</span></p><p style="text-align:left;"><span>&nbsp;</span></p><ul><li><p style="text-align:left;"><span style="font-size:12pt;font-weight:700;">根据打分给客户贴标签</span></p></li></ul><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">接下来，您需要<span style="color:rgb(29, 108, 226);">根据RFM分数创建不同的客户标签</span>。比如：最近消费日期、消费频率、消费金额三项都得到4-5分的客户，是最具价值的客户，对应“VIP客户”标签。最近消费只得了1分，但是消费频率和消费金额都在4-5分以上，说明该客户之前消费频繁，消费金额也不少，只是很久没来购买了，应该给他贴上”不能流失的客户”标签。</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">其他所有与客户建立联系的团队，都能</span><span style="color:rgb(29, 108, 226);"><span style="font-size:12pt;font-weight:700;">利用客户细分标签了解客户在销售周期中的位置</span><span style="font-size:12pt;">，</span><span style="font-size:12pt;font-weight:700;">然后采取适当的措施留住客户，服务客户</span></span><span style="font-size:12pt;">。 标签最多可以有8个，为了便于理解，Zoho CRM为您提供了一组预先定义好的标签。当然在灵活性上也为您考虑好了，您也可以自己重新编辑客户细分标签。</span></p><p style="text-align:center;"><span style="font-size:12pt;"><br></span></p><p style="text-align:center;"><img src="/Fri%20Jun%2012%202020-1.png" style="width:452px;"></p><p style="text-align:left;"><span>&nbsp;</span></p><p style="text-align:left;"><span><br></span></p><p style="text-align:left;"><span style="font-size:12pt;">贴完标签后的效果是这样的：</span></p><p style="text-align:left;"><span style="font-size:12pt;"><br></span></p><p style="text-align:center;"><img src="/Fri%20Jun%2012%202020-2.png"></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;">数据显示，这位客户最近一次购买是在去年，所以最近消费日期得分较低打1分。但是他之前购买了4次，消费频率得5分。客户曾经豪掷160万，属于高净值客户，消费金额再得5分。最终，该客户被贴上的标签是<span style="color:rgb(29, 108, 226);">“</span></span><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">不能流失的客户</span><span style="font-size:12pt;"><span style="color:rgb(29, 108, 226);">”</span>。这样一位潜藏的优质客户不容忽视，为什么今年他不再购买产品了呢？是不是被竞争对手拉走了？这时企业应该赶紧为此类客户设计有针对性的营销方案，留住他，激活他。</span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;">Zoho CRM的<a href="https://www.zoho.com.cn/crm/customer-segmentation.html?src=dd" title="客户细分">客户细分</a>回归了CRM系统最本质的目标：</span><span style="font-size:12pt;font-weight:700;color:rgb(29, 108, 226);">识别并创造客户价值</span><span style="font-size:12pt;">。它从三个维度对客户进行精确的分类，帮助企业快速识别出不同价值类型的客户，有针对性地开展营销活动，激发企业创造出更多的客户价值。这个新功能您是否动心了呢？把客户细分功能用好，营销部门的自身价值也会大放光彩。</span></p><p style="text-align:left;"><br></p><p style="text-align:left;"><span style="font-size:12pt;">Zoho CRM旗舰版和超级版的客户如需尝鲜，请发邮件至<span style="color:rgb(29, 108, 226);font-weight:700;">support@zohocorp.com.cn</span>。现在就把您的CRM客户关系管理系统从记录业务、管控流程，升级到价值飞跃吧！</span></p><p style="text-align:left;"><br></p><p><span style="color:inherit;"></span></p><p style="text-align:left;"><span style="font-size:12pt;">想了解更多客户细分相关的应用场景或使用方法，欢迎通过各种渠道联系我们，或直接拨打电话<span style="font-weight:700;color:rgb(29, 108, 226);">010-82738868</span>或<span style="font-weight:700;color:rgb(29, 108, 226);">400-660-8680</span>跟产品顾问沟通。</span></p></div>
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</div></div></div></div></div></div> ]]></content:encoded><pubDate>Fri, 12 Jun 2020 14:25:36 +0800</pubDate></item></channel></rss>